Video coming soonWatch: Video aspect ratios: which one for which platform
The four ratios
Pixel sizes below are the common ones for each ratio. Platforms accept others too.
| Ratio | Common size | Typical use |
|---|---|---|
| 16:9 | 1920 × 1080 | Websites, YouTube, presentations |
| 9:16 | 1080 × 1920 | Reels, Stories, TikTok, Shorts |
| 1:1 | 1080 × 1080 | Square feed posts |
| 4:5 | 1080 × 1350 | Portrait feed posts |
Platforms
YouTube is built around 16:9. TikTok and the short-form placements on Instagram and YouTube are vertical. LinkedIn and Facebook accept several ratios.
Cut for each shape
Cropping a wide film to vertical often cuts out the subject. Plan the frame for each ratio from the start: keep the subject central, leave room for text and decide what each version shows first.
Safe zones
Interfaces cover the edges of vertical films. Keep text and faces inside the safe area. The Instagram Reels guide gives the rule for that platform.
Put the ratios in the scope
Each ratio is part of the work, so list the ones you need in the brief. We deliver them together, with captions built into each version.
